case study
Redesign the IPA&V company website
IPA&V is an agency that creates brand campaigns for businesses. They are looking to redesign their website to update its company's main online presence. For this project they are looking for an aesthetic vibe that is creative, professional, and minimalist. A website that distinctly exudes their brand identity.
Goal - Create a mockup that will demonstrate the resigned website
Profile - IPA&V is an ad agency
Scope - Redesign the website
Design Output - Mockup of the homepage
- What does your company do and who is your target audience?
- What are your goals for redesigning/building a website?
- Do you currently have branding guidelines and design assets? Would you like to keep the current branding? Kindly provide assets that we can use.
- Kindly provide a handful of websites you’d like that we can use for reference in our design. And provide reasons what you like and dislike about them.
design direction
To know the basic design preferences I would usually have stakeholder meetings and/or website questionnaire to know more about the company, its goals, vision, and aesthetic preferences.
Those methods are great in giving me baseline understanding of the client and the project. In meetings the client would usually provide their thoughts and websites that we can use as reference when designing the website. They would also do the same for the questionnaire, as an example here are some of the questions we asked:
To maintain brand coherence, I used the existing branding guidelines. Their color scheme are revolves around the orange color. It also serves as the dominant color in their branding materials. Their typography uses a sans serif font. These information will be used as baseline materials for the website's visual design.
